SOURCE

We identify, vet, and broker meaningful licenses and collaborations between licensors, brands, talent and creators. From ideation to launch, we ensure each partnership is rooted in authenticity and aligned to both business objectives and cultural opportunity.

STRATEGIZE

Our process includes brand architecture alignment, channel strategy, content mapping, product positioning, and campaign integration We design and execute GTM strategies where partnerships are the story, ensuring both relevance and timeliness for maximum cultural impact.

EXECUTE

We integrate with internal teams to manage the full lifecycle of each license or partnership. From ideation and deal negotiation through the creative development and production process, to launch, and performance tracking, we operate as your cultural engine, allowing your team to focus on what they do best.

EXPERIENCE

We develop and execute strategies around key cultural moments, product drops, and tentpole campaigns, including bespoke experiences highlight licensed and collaborative products.